That's So True hitmaker Gracie Abrams has been announced as the new global brand partner for Hourglass, starring in the cosmetic brand's Any Time, Any Place, Any Wear campaign.

The American signer/songwriter commented 'When I’m writing a song, I don’t think about performing it. I try to shut out the noise and focus on being truthful. When I’m wearing makeup, it’s the same - I don’t want products that cover up who I am. Hourglass products let me stay true to myself no matter the time or place'.